You're spending $100K+/month on ads and still can't explain why things work. That ends here.

If you're seeing this, you're interested in working with us.

Wonderful.

This is an in-depth overview of what you actually get.

Due to confidentiality, we can't share specific client results without permission. But we'll do our best to tell you everything we can.

If CreativeLaunch sounds like the right fit, book a call and we'll talk through whether it makes sense for your brand.

This changes everything.

Most founders market to the customer they think they have. The persona doc from 2019. The brand story that felt right. The obvious buyer.

But there are people buying your product for completely different reasons. Different motivations. Different life moments. Different entry points into the purchase.

We find them.

Not demographics like “women 25–44.” The real person — with the real problem, at the real moment they decide to buy.

A kids' toothpaste brand spent 3.5 years marketing clean ingredients to health-conscious parents. Turns out their best customers were exhausted moms who just wanted to end the nightly screaming match at the sink. Same product. Completely different buyer. Ads hit top 3 in the account within a week.

When you find a new segment, you're not fighting for the same crowded pool anymore. You've expanded your market.

How do we find your customers?

We start with what you already have.

Your reviews. Your support tickets. Your ad comments. Your purchase data. Somewhere in there is a pattern you haven't noticed — a buyer you didn't know existed, using language you've never put in an ad.

We look for phrases that repeat. Problems that keep coming up. Moments that trigger purchase. Then we design experiments to see if those segments actually convert.

For example:

• We'll find that 30% of your reviews mention buying as a gift — but you've never run a single gift-focused ad.
• We'll notice customers keep asking the same question before buying — that's an objection you could address in the first 3 seconds.
• We'll see a spike in purchases around a life event you weren't targeting — new job, new baby, new diagnosis.

The customers are already there. You're just not speaking to them.

You know what you sell. You don't know why people buy.

Features. Benefits. Brand story. You can recite them in your sleep. But when someone asks “why did your best ad work?” — you don't really know.

Angles are the unlock.

An angle isn't a headline or a hook. It's the psychological trigger that makes someone act NOW instead of next week.

“Clean ingredients” is an angle. “End the daily struggle” is a different angle. “I've been putting this off for months” is another. Same product. Completely different entry points. One might outperform the others by 5x.

Your customers already know why they bought. It's in their reviews. Their support tickets. Their comments. They're telling you — you're just not listening.

We find the language they use and turn it into ads.

Angles we look for:

• “I finally…” — The most powerful phrase in customer reviews. It signals a long struggle that's ending. “I finally found something that works.” “I finally stopped putting this off.” That's the trigger.
• “I was skeptical but…” — Objection turned conversion. They almost didn't buy. Something changed their mind. That's an ad.
• “I bought this because…” — They're literally telling you. Not the feature. The reason. The moment. The trigger.
• “I wish I'd found this sooner…” — Regret about waiting. That's urgency you can use.
• “My [friend/wife/doctor] told me…” — Social proof trigger. Someone else pushed them over the edge.

We mine your reviews for these patterns, build angles around them, and test to see which ones actually convert.

Most brands get a weekly PDF from their agency. Charts. Numbers. “Here's what happened last week.”

By the time you see it, it's already old. And you still don't know WHY.

We give you a dashboard that shows what's happening now.

Which audiences are responding. Which angles are resonating. Which formats are holding attention. Watch patterns emerge in real-time — see which variations are pulling ahead before the experiment even ends.

You can check it daily if you want. Or ignore it and let us handle everything. Either way, you're never in the dark.

We don't just “test ads.” We design experiments that actually teach you something.

Every experiment starts with a question. “Who is buying?” or “Why are they buying now?” or “What format captures their attention?”

Then we build ads specifically to answer that question.

Here's what makes our experiments different:

We change one thing at a time. If we change the audience AND the angle AND the format all at once — and it wins — we have no idea what drove the result. We can't learn from it. We can't repeat it.

So we isolate. Audience test: same angle, same format, different audiences. Angle test: same audience, same format, different angles. Format test: same audience, same angle, different formats.

When something wins, you know exactly why. When something loses, you know exactly what to eliminate.

For example:

We might test three audience segments: gift-givers buying for a milestone, gift-givers buying for a memorial, and self-buyers treating themselves.

Same angle across all three. Same format. Same offer. Only the audience changes.

One segment outperforms by 40%. That's your answer. Now we go deeper on that segment — testing angles that speak specifically to them.

The sequence builds: Audience → Angle → Format. Each experiment makes the next one smarter.

This is a partnership, not a service.

Over 12 weeks, we run 6 experiments together. Each one answers a specific question about your customers. By the end, you'll know who's buying, why they're buying, and what formats work best to reach them.

Here's how the 90 days break down:

Weeks 1–2: Discovery & First Experiment

We dig into your existing data — reviews, support tickets, purchase patterns, competitor landscape. We're looking for the segments and angles worth testing.

Then we design and launch your first experiment. Usually an audience test: who's actually buying?

Weeks 3–4: First Results & Second Experiment

Data comes in. We analyze what's working. You see it on the dashboard in real-time.

First bi-weekly call: we walk through what we found and what it means.

Second experiment launches — typically going deeper on the winning audience or testing angles.

Weeks 5–8: Angle & Format Testing

Now we know who's buying. Time to find out why.

We test different angles against your validated audience. What trigger makes them act? What language resonates?

Then we test formats. Testimonial vs. founder story. Problem-solution vs. transformation. Short-form vs. long-form.

Bi-weekly calls continue. Insights stack.

Weeks 9–12: Validation & Playbook

Final experiments confirm what we've learned. We validate the winning combinations.

We document everything: your top audiences, your winning angles, your best formats. How to brief creators. How to align your landing pages. How to hand this off to an agency.

You walk away with a playbook you can use forever.

• A supplement brand discovered their best customers weren't health enthusiasts — they were exhausted professionals who needed an afternoon fix without another cup of coffee. That angle unlocked an entirely new audience they'd been ignoring for years.
• A home goods brand found that nearly half their purchases were gifts for new homeowners. They'd never run a single ad targeting that moment. One experiment changed their entire Q4 strategy.
• A founder had been marketing product quality for 3+ years. One experiment revealed “I've been putting this off for months” outperformed every other angle. The insight applied to landing pages, emails, everything.
• A skincare company learned their best buyers weren't motivated by “clean ingredients” — they were preparing for a specific life event. Wedding season became their highest-ROAS period once they knew.
• A brand was stuck at the same revenue for 18 months. One audience experiment revealed a segment they'd completely overlooked. They broke through within 6 weeks.
• A company discovered their support tickets contained the same question over and over. They addressed it in the first 3 seconds of an ad. Conversion rate jumped.

This isn't “set it and forget it.”

Every two weeks, we get on a call. Not a status update where we read you numbers. A working session where we share what we discovered, discuss what it means, and figure out how to apply it across your business.

“Here's what we found” — New customer segments, winning angles, what's working and what's not.

“Here's what it means” — Why this matters. What it tells us about your customer. How it changes things.

“Here's how to use it” — Specific direction for landing pages, emails, creators, agencies.

“Here's what we're exploring next” — Where we're going deeper based on what we've learned.

Between calls, you have direct Slack access to your strategist.

Questions answered in hours, not days. No account managers relaying messages. No ticket systems. The people doing the work are the people you're talking to.

Most agencies stop at “this ad performed well.”

We extract understanding that compounds across your entire business.

When you discover that your best customers are exhausted parents who want to end a daily struggle — that doesn't just change your ads.

It changes your landing page headline. Your email welcome sequence. Your creator briefs. Your content strategy. Your product positioning.

One experiment. Value across every touchpoint.

What you can do with it:

• Brief your team — Give creators and agencies specific direction based on what's proven to work. No more “make something cool.”
• Align your channels — Landing pages, emails, and content all speaking to the same validated insight. Consistency compounds.
• Scale with confidence — 2x your budget knowing exactly what's working and why. No more hoping it holds.
• Onboard faster — New marketing hire? New agency? Hand them the playbook. Instant context.

If after the full 90 days you don't feel like you understand your customer better than when you started, we'll work with you to make it right. No hard feelings, no awkward calls.

This isn't designed for tourists. It's for founders who are serious about understanding why people buy.

If you show up, engage, and it doesn't deliver — we'll figure it out together.